Lilly Pulitzer set out to create her own happiness, opening a juice stand in Palm Beach. In need of an everyday uniform, she asked her dressmaker for something to camouflage splashes of citrus juice.
A comfortable, sleeveless shift dress made of colorful printed cotton. Since those early days, Lilly designs have been beloved for their casual glamour, vibrant optimism, and endlessly joyful spirit. Lilly was an original with the confidence to break all the rules, the humility to pull it off, and the vision to make women feel as good as they look. Today, her spirit is reflected in the brand’s distinctive prints and lively colors, which inspire everyone to shine bright and stand out.
Reflecting our mission to help YOU create your own sunshine, Lilly's vibrant and imaginative prints come to life at our in-house design studio. There, our talented artists draw inspiration from their travels (or places they’ve been daydreaming about!) to create prints featuring lush florals, menageries of exotic animals, enchanting underwater scenes, and more.
Every print is rich in details designed to make you look twice—including Lilly’s iconic signature hidden among the painted flora and fauna. See if you can “spot the Lilly” as new prints arrive each season.